One way I decided to consciously align my business, values, and giving was to use the work I do with clients to trigger giving to projects around the world.
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What happens to your warm leads who aren’t ready to buy from you yet? Can you grab them before they cool off? This article covers email nurture campaign best practices when marketing to HR decision makers.
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In selling HR services and products, one marketing tool my clients rely heavily on is the case study. Here’s what I’ve learned about creating the types of case study that go on to help to sell.
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A well-written white paper can really help build credibility and support your sales process – from lead generation right through to signing on the dotted line. But with so many alternative marketing channels available now, are white papers still an effective way to catch the attention of the HR decision maker?
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It makes sense to hire a generalist marketer, doesn’t it? They can tackle any subject you send their way, they adapt quickly, and let’s be honest, they’re usually less costly to hire. But hiring a generalist to take on your strategy isn’t necessarily the safe bet you think it is when marketing to HR.
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