Let’s get real. If you're selling your coaching, consulting, assessment services or HR tech to HR leaders, you might be thinking, "Do I really need to spend time defining my ideal client? After all, I'm selling to businesses, not individuals, right?"

What happens to your warm leads who aren’t ready to buy from you yet? Can you grab them before they cool off? This article covers email nurture campaign best practices when marketing to HR decision makers.

It makes sense to hire a generalist marketer, doesn’t it? They can tackle any subject you send their way, they adapt quickly, and let’s be honest, they’re usually less costly to hire. But hiring a generalist to take on your strategy isn’t necessarily the safe bet you think it is when marketing to HR.

B2B marketers have had to keep on their trend toes this year to meet the unique challenges of the year. We’ve had to adapt how we use and produce our B2B content,

Guide your potential clients through the B2B buying process by knowing which content supports them at each stage.

It has undoubtedly been one of the strangest years in living memory. And that goes for everyone – let alone the HR market – but in the early stages of the current pandemic, it was the HR team bearing the brunt of the business panic as it stepped up more than ever to support its workforce.

Using LinkedIn when marketing to HR decision makers is a smart move. This article covers five ways to get started and get more from your LinkedIn presence. There’s also a raft of resources to help you dig deeper into each topic.