It makes sense to hire a generalist marketer, doesn’t it? They can tackle any subject you send their way, they adapt quickly, and let’s be honest, they’re usually less costly to hire. But hiring a generalist to take on your strategy isn’t necessarily the safe bet you think it is when marketing to HR.
Read MoreB2B marketers have had to keep on their trend toes this year to meet the unique challenges of the year. We’ve had to adapt how we use and produce our B2B content,
Read MoreGuide your potential clients through the B2B buying process by knowing which content supports them at each stage.
Read MoreIt has undoubtedly been one of the strangest years in living memory. And that goes for everyone – let alone the HR market – but in the early stages of the current pandemic, it was the HR team bearing the brunt of the business panic as it stepped up more than ever to support its workforce.
Read MoreIf you’re selling to HR decision makers and thinking about your sales and marketing plans for the year ahead, you’re spending your time wisely. To help keep things simple and specific, here are my eight tried and tested steps to create a robust and flexible plan for marketing to HR that gets results.
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