Let’s get real. If you're selling your coaching, consulting, assessment services or HR tech to HR leaders, you might be thinking, "Do I really need to spend time defining my ideal client? After all, I'm selling to businesses, not individuals, right?"

“Send me a proposal!” When you’re ending a great sales call with your ideal client, these are the words you want to hear. You’re excited. They’re excited. You both just want to get started on working together.

What happens to your warm leads who aren’t ready to buy from you yet? Can you grab them before they cool off? This article covers email nurture campaign best practices when marketing to HR decision makers.

B2B marketers have had to keep on their trend toes this year to meet the unique challenges of the year. We’ve had to adapt how we use and produce our B2B content,

Guide your potential clients through the B2B buying process by knowing which content supports them at each stage.

It has undoubtedly been one of the strangest years in living memory. And that goes for everyone – let alone the HR market – but in the early stages of the current pandemic, it was the HR team bearing the brunt of the business panic as it stepped up more than ever to support its workforce.