All Services Marketing Strategy White Papers and Reports On-going Action
B2B marketer and content writer for those marketing to HR
 

PRODUCE AN AUTHORITATIVE WHITE PAPER

 
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Because you have an opinion and research to share - and a desire to stand out from the crowd. 

Build credibility. Showcase research. Articulate your view. 

There’s nothing quite like a white paper or report to do this. 

It’s an ‘evergreen’ asset that will fuel your on-going marketing from articles and social media posts, to podcasts, webinars and client conversations. 

Every client I work with is at a different stage of their white paper journey. We’ll work out what needs to happen and how best to do it.

You may already know what you want to convey – and simply need to get it written. Perhaps you have some ideas, or need them testing, researched and refined. Perhaps it’s the design, roll-out and spin-off articles you need some help putting into practice.  

Let’s work together to get this foundational content ready for your business.

how it works

There are two ways to work with me. 

Bedrock - an end-to-end white paper development service. We’ll start with a strategic White Paper Lab Session where we clarify the purpose, audience, and the structure based on my Bedrock Model. If you have research, I’ll distil the results and work with that. If not, I can interview, survey and desk research for you.

Then I’ll write, share, rewrite, reshare, edit and finalise the paper that builds your authority and shares your insight. It’ll be professionally proofread and ready for your designer – or my design team – to take through to release.  

Go beyond the bedrock foundations with Flourish. I’ll create the Bedrock white paper and then reshape the content to fuel your marketing plan. You’ll receive articles, social media posts, infographics and website blogs. If you need more, we can talk.

book a call
 

What others say

Testimonial

Lois is exceptionally valuable in my business.

She interviews my clients and writes superb content, which has helped to elevate my business.

Plus she's an absolute delight to work with.

When you can't find the time or words, Lois will.

– Emma Insley, Founder & CEO, Insley Consulting Ltd

Lois is an invaluable asset to my business. She is an absolute joy to work, distilling messages from my recorded interviews into high quality prose with very little editing required. And there is real value from bouncing ideas around with her.

I know that I can trust her to deliver to my very tight timeframes and she has never let me down. I would not be able to produce what I do without her help. Most importantly, it’s a lot of fun working together!

— Joy Burnford, CEO, Encompass Equality Ltd

Lois’ clarity of thought and her ability to pull everything all together helped me become clear on what I wanted to actually say in my white paper. With her expertise in marketing to HR, I had so much confidence in her ability – and the process was so well planned. I really appreciated Lois’ honesty and authenticity. My white paper is building my credibility and making my presence known, and that’s exactly what I wanted.

— Julia Carter, Director, Zestfor Ltd

We have been working with a much-valued client over an 18-month period and wanted to write up their story as a case study. We wanted to ensure it was a positive and reflective experience for the client. I had no hesitation putting Lois in touch with them to conduct the interviews and all the communication regarding the case study. She is very professional and listens and responds to feedback well and we were very pleased with the end result and would recommend her services.

— Lindi Smit, Director, Performance Catalyst Ltd

My recommendation is pretty simple: Lois is one of the best people I've worked with and alongside in a 30 + year career.

She can think long and short term: combines real vision with an eye for detail; is wonderfully well-organised and has absolute ethical values. She has a real insight into people, what needs to be done and takes care of business relationships.

You can trust her to do excellent work for you. I did - and still do.

— Ian Florance, Only Connect

Lois worked with us to develop our new website’s text which launched our innovative standalone 360° offering.

She understands our business, the people we need to target, and the language we want to use. I found Lois to be highly professional with just the right balance of creativity vs practical ideas and advice.

— Nick Fry, Director, Progress International Limited

Lois managed a pan-European research project for the European Test Publishers Group in which she demonstrated her skills as a superb co-ordinator and project manager, managing the differing needs of the stakeholders in what is a very diverse organisation.

Her professionalism, attention to detail, insight, patience, and skill in putting together a research survey for 23 countries meant that we had a research paper which we could use to the member companies’ benefit. This did much to position ETPG as a player in important debates.

Due to the multinational nature of ETPG, there were many cultural issues to negotiate, which Lois did with aplomb. In a big project like this, it’s easy to lose sight of the client’s ultimate goals. Lois kept these firmly at the centre of her work and has a real skill at working cooperatively.

— European Test Publishers Group

Lois's ability to grasp a project brief and turn it into a deceptively simple piece of writing - whether it is a web page, a press release or a brochure - is unparalleled in quality and speed.

Her professionalism, enthusiasm and commitment to a project is awe inspiring and yet she is one of the most warm and giving individuals you are ever likely to meet.

— Helen Connolly, Helen Connolly Associates

 
 

The first step: let’s talk

Because we don’t know yet if we’re a good fit - or if I can help your business.

Let’s get a call in the diary.

We’ll find out more about each other and how we could work together.