Expert in marketing to hr

What’s your marketing challenge?

Too many ideas not getting actioned? Don’t know where best to focus? Campaigns not delivering? Need to generate leads – or awareness? Or get that white paper finally written?

Let’s work together and get your products in front of HR decision makers. 

how i help businesses market to HR


Because you know you need to think long term – and build a plan


Because there’s always a project you just have to get done!

ongoing support

Because, after the strategy, you need to take pragmatic action!


Because sometimes it’s good to talk 1 to 1 with another senior marketer

WHO chooses to work with me?

My clients are businesses which sell their products and services to HR decision makers.

Small consultancies, start-ups, assessment companies and larger HR tech firms. They all have one thing in common; the need to get clear messages and fabulous content in front of the right people.  


I’ve marketed to HR for over 25 years, running effective campaigns, writing authoritative and engaging content, working hand-in-hand with sales to generate leads and delivering business growth and customer retention.

I know the world of marketing to HR.

And I know what works – and what doesn’t.

I’m a Chartered Marketer, a mentor for CIM members, an affiliate member of both the ABP and CIPD and a member of the BPS Division of Occupational Psychology.



Lois is a huge asset to the extended Aon Assessment Solutions marketing team. She works with us to turn ideas into words, and plans into action.

I think we are lucky to be her client!

Alexa Babington, Group Marketing Director, Aon’s Assessment Solutions

"KNOWLEDGE of the industry..."

Lois’ knowledge of our industry, coupled with her marketing expertise, allowed her to not only facilitate my thinking but also to offer specific pointers about how to maximise the efficiency of our marketing spend. 

Ben Willlams, Founder, Sten10

"Fresh eyes and CREATIVE JUICE..."

Lois was able to quickly get up to speed on our product proposition and market, and use this to bring a fresh pair of eyes and creative juice to the process.

Ruth Thomas, Senior Consultant, Curo Compensation


I know that I can call up Lois whenever I need to even if it is to just ask for her opinion.

Ian Lee-Emery, Founder and CEO, Head Light Ltd

"REAL VISION and an eye for detail..."

My recommendation is pretty simple: Lois is one of the best people I’ve worked with and alongside in a 30 + year career.

She can think long and short term: combines real vision with an eye for detail; is wonderfully well-organised and has absolute ethical values.

Ian Florance, Only Connect



I’d love to hear from you. Send me an email -

Call me on 07776 204186 or complete the form below

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