What happens to your warm leads who aren’t ready to buy from you yet? Can you grab them before they cool off? This article covers email nurture campaign best practices when marketing to HR decision makers.

It makes sense to hire a generalist marketer, doesn’t it? They can tackle any subject you send their way, they adapt quickly, and let’s be honest, they’re usually less costly to hire. But hiring a generalist to take on your strategy isn’t necessarily the safe bet you think it is when marketing to HR.

It has undoubtedly been one of the strangest years in living memory. And that goes for everyone – let alone the HR market – but in the early stages of the current pandemic, it was the HR team bearing the brunt of the business panic as it stepped up more than ever to support its workforce.

Using LinkedIn when marketing to HR decision makers is a smart move. This article covers five ways to get started and get more from your LinkedIn presence. There’s also a raft of resources to help you dig deeper into each topic.

If you’re selling to HR decision makers and thinking about your sales and marketing plans for the year ahead, you’re spending your time wisely. To help keep things simple and specific, here are my eight tried and tested steps to create a robust and flexible plan for marketing to HR that gets results.