B2B marketers have had to keep on their trend toes this year to meet the unique challenges of the year. We’ve had to adapt how we use and produce our B2B content,

Writing, Winning Business, Marketing Mix, StrategyLois Dabrowski1 December 2020Content Marketing

Guiding the B2B buying decision with content marketing

Guide your potential clients through the B2B buying process by knowing which content supports them at each stage.

Marketing Mix, Strategy, Winning Business, Marketing PlanningLois Dabrowski4 November 2020Content Marketing

Marketing to HR in times of uncertainty: how do we adapt our plan?

It has undoubtedly been one of the strangest years in living memory. And that goes for everyone – let alone the HR market – but in the early stages of the current pandemic, it was the HR team bearing the brunt of the business panic as it stepped up more than ever to support its workforce.

Marketing to HR professionals? Here are 5 ways LinkedIn can help

Using LinkedIn when marketing to HR decision makers is a smart move. This article covers five ways to get started and get more from your LinkedIn presence. There’s also a raft of resources to help you dig deeper into each topic.

Selling to HR? How to Write a Marketing Plan for 2020

If you’re selling to HR decision makers and thinking about your sales and marketing plans for the year ahead, you’re spending your time wisely. To help keep things simple and specific, here are my eight tried and tested steps to create a robust and flexible plan for marketing to HR that gets results.

Strategy, Marketing PlanningLois Dabrowski2 December 2019Marketing Planning

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