Let’s Talk About Your Ideal Client

Marketing Mix, Winning BusinessLois Dabrowski3 October 2024

How to write a B2B proposal that wins the business

Writing, Winning BusinessLois Dabrowski6 May 2022Winning business

How to get the best from your nurture campaigns when selling to HR decision makers

What happens to your warm leads who aren’t ready to buy from you yet? Can you grab them before they cool off? This article covers email nurture campaign best practices when marketing to HR decision makers.

Marketing Mix, Marketing Planning, Winning BusinessLois Dabrowski9 September 2021Marketing Planning

What’s Happened to B2B Content?

B2B marketers have had to keep on their trend toes this year to meet the unique challenges of the year. We’ve had to adapt how we use and produce our B2B content,

Writing, Winning Business, Marketing Mix, StrategyLois Dabrowski1 December 2020Content Marketing

Guiding the B2B buying decision with content marketing

Guide your potential clients through the B2B buying process by knowing which content supports them at each stage.

Marketing Mix, Strategy, Winning Business, Marketing PlanningLois Dabrowski4 November 2020Content Marketing

Marketing to HR in times of uncertainty: how do we adapt our plan?

It has undoubtedly been one of the strangest years in living memory. And that goes for everyone – let alone the HR market – but in the early stages of the current pandemic, it was the HR team bearing the brunt of the business panic as it stepped up more than ever to support its workforce.

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