Sarah Perugia, Leadership Coach
Working with Lois has made a material difference to my confidence as a business owner, and my turnover!
She has helped me clarify the purpose, voice and identity of my business AND what makes our offering unique. I come away from each conversation with greater understanding and tangible 'next steps'.
Working with her has been fantastic. She is not only knowledgeable and super-smart, but she also genuinely listens and cares.
I look forward to continuing to work with Lois.
She is a wonderful thinking-partner to have as I continue to grow my business.
— Sarah Perugia, Leadership Coach
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Jo Adams, Director, Human at Work Ltd
Lois has been outstanding in helping us develop our brand message and align this to our marketing strategy. Lois’s ability to grasp the essence of what we are aiming to do and convert that into a meaningful strategy and relevant content has been invaluable. With her support, our marketing approach has become focused, impactful, and more importantly enjoyable! I consider Lois an essential part of our team and she plays a key role in us achieving our goals.
— Jo Adams, Director, Human at Work Ltd
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Elise Cope, Partnership Director, GFB
Lois has turned our messaging on its head by helping us to understand what our target audience wants - and how to address those needs.
We had renamed the company and there was a bit of confusion around our brand, core messaging and offering. We were not front of mind in potential clients’ thoughts and, while we thought we knew what we’re good at, we needed to better understand the value to the client, how what we do maps to their needs and how their perception of us can change.
We do not have the level of expertise or resource in-house to deliver what we needed. Lois has the ideal combination of marketing expertise coupled with long experience in our specific industry sector, so she knows the market and how to best target it.
She has been fantastic in creating an objective view of our value proposition – and is extremely flexible and a pleasure to work with.
— Elise Cope, Partnership Director, GFB
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Claire Osborn, Director, CoDevelop Consulting Ltd
Working with Lois has had a significant impact for CoDevelop – and for me personally.
For the first time since I founded the business, I have a cohesive marketing strategy which is helping me to attract and retain the right clients – and to engage with them on topics that really matter.
Lois's depth of experience, true understanding of the corporate audience, ability to distil information and ideas into compelling materials and her pragmatic approach have transformed how we market what we do, and the results we get.
Lois is easy to work with, highly professional and I really value working with her on both our strategic projects and those everyday marketing needs.
— Claire Osborn, Director, CoDevelop Consulting Ltd
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Julia Carter, Director, Zestfor Ltd
Lois’ clarity of thought and her ability to pull everything all together helped me become clear on what I wanted to actually say in my white paper. With her expertise in marketing to HR, I had so much confidence in her ability – and the process was so well planned. I really appreciated Lois’ honesty and authenticity. My white paper is building my credibility and making my presence known, and that’s exactly what I wanted.
— Julia Carter, Director, Zestfor Ltd
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Alexa Babington, Group Marketing Director, Aon’s Assessment Solutions
Lois is a huge asset to the extended Aon’s Assessment Solutions marketing team.
She works with us to turn ideas into words, and plans into action. It’s always a pleasure working with Lois through what is often an iterative and fluid process.
Lois understands the demands and time pressures of creating content to support the business, and I really appreciate her flexibility. She has the real ability to distill so much information into succinct and impactful reports.
I think we are lucky to be her client!
— Alexa Babington, Group Marketing Director, Aon’s Assessment Solutions
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Ian Lee-Emery, Founder and CEO, Head Light Ltd
Lois has been and remains an invaluable asset to the Company.
She is close to the HR community and understands how they like to be spoken to and engaged.
She is action-oriented, efficient, creative and a safe pair of hands to drive and implement our marketing programmes.
— Ian Lee-Emery, Founder and CEO, Head Light Ltd
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Ben Willlams
It was great to work with Lois to develop a clear marketing plan for our consultancy firm.
Lois’s knowledge of our industry, coupled with her marketing expertise, allowed her to not only facilitate my thinking but also offer specific pointers about what was more and less likely to be effective and therefore maximise our marketing spend’s efficiency.
— Ben Williams, Founder, Sten10
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